If you offer complex services, consider making a shadow brand to use as a lead magnet
We commonly work with organisations that offer complex products and services that find it hard to concisely articulate the benefits without overdoing it. So sometimes, we advise a strategy of creating a shadow brand to use as a lead magnet for people that might have an interest and need for the service or product, so that there is space to detail more about what it actually is.
Scale-up series: What are your brand ‘touchpoints’?
As a digital brand experience agency, we work with many clients from different sectors and markets, however, notice terms are used interchangeably, and wrong in some circumstances. So, over a series of articles, we wanted to clarify how we see the meaning of industry terms, starting with brand touchpoints.