Enter: The Brand-Building Playbook
Building a strong and successful brand is essential for any business looking to stand out in today's crowded marketplace. Social media is littered with the corpses of ‘blanded’ companies who failed to resonate with their market and customer, and just kept on plugging away with the wrong strategy.
With this in mind, we wrote a playbook is for those who want to build captivating and remarkable brands that demand attention and inspire loyalty.
If you offer complex services, consider making a shadow brand to use as a lead magnet
We commonly work with organisations that offer complex products and services that find it hard to concisely articulate the benefits without overdoing it. So sometimes, we advise a strategy of creating a shadow brand to use as a lead magnet for people that might have an interest and need for the service or product, so that there is space to detail more about what it actually is.
Scale-up series: What are your brand ‘touchpoints’?
As a digital brand experience agency, we work with many clients from different sectors and markets, however, notice terms are used interchangeably, and wrong in some circumstances. So, over a series of articles, we wanted to clarify how we see the meaning of industry terms, starting with brand touchpoints.
How are you attracting leads to your business in 2023?
The pandemic has shown us that focussing your profile-raising activities purely on physical and word-of-mouth interactions is a critical vulnerability for businesses.
It limits you to people in your geographical area of the ad placement, but also that your target customer happens to see it and takes a positive perspective of your organisation afterwards. It doesn’t allow for engagement outside of the local area, and we suspect, that it won’t lead to organic marketing (that is people talking about it) unless it really is remarkable.