If you offer complex services, consider making a shadow brand to use as a lead magnet
services, products, market segments, sales pipeline, sales funnel, advertising, marketing, branding, portfolio, sub-brand, Shadow brand, brand, brand activation, digital marketing, digital design, digital Chris Shirley MA FRGS services, products, market segments, sales pipeline, sales funnel, advertising, marketing, branding, portfolio, sub-brand, Shadow brand, brand, brand activation, digital marketing, digital design, digital Chris Shirley MA FRGS

If you offer complex services, consider making a shadow brand to use as a lead magnet

We commonly work with organisations that offer complex products and services that find it hard to concisely articulate the benefits without overdoing it. So sometimes, we advise a strategy of creating a shadow brand to use as a lead magnet for people that might have an interest and need for the service or product, so that there is space to detail more about what it actually is.

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