Scale-up series: what is experiential marketing?
In the latest instalment of our scale-up series, we look at ‘experiential marketing’, a form that really stands out from paid product ads, pop-up banners, and content.
Scale-up series: What is a brand activation, and when should you do it?
A brand activation is a marketing strategy that aims to bring a brand to life and create a deeper connection with its target audience. It involves creating engaging experiences that allow consumers to interact with a brand in a memorable way and spread it with others they know.
Scale-up series: What are your brand ‘touchpoints’?
As a digital brand experience agency, we work with many clients from different sectors and markets, however, notice terms are used interchangeably, and wrong in some circumstances. So, over a series of articles, we wanted to clarify how we see the meaning of industry terms, starting with brand touchpoints.
What invitational marketing is, and why your strategy should include it.
The focus of invitational marketing is on creating an enjoyable experience for the customer, rather than pushing a hard sell (aka persuasion marketing – we’ll cover this soon). The invitational approach to marketing is often used in industries where building relationships with customers is important, such as in luxury goods, hospitality, and service industries.