What is a key customer demographic analysis, and how do you do it?
By mapping out multiple customer profiles (unless your offering is really niche, you should have more than just one), you’ll be able to prioritise where to aim your efforts to increase awareness amongst their cohort, which one should be focussed on (as it might vary with the seasons), and how much resources to allocate to those efforts.
Start-up series: Why you should have a square, landscape and portrait-orientated logo.
A fundamental concept of running your own enterprise is understanding why you need multiple different logo versions; therefore, we’re going to link the 3 main logo orientations to times when you may need them.
The hidden dangers of ‘blanding’
A fundamental principle of brand design is the concept of ‘MAYA’, an acronym of ‘most advanced, yet acceptable’. It’s a position to define where a brand’s personality should sit that’s enough away from its competitors to be remarkable, yet close enough for those to gauge what sector you work in without too much guesswork. The ‘most advanced’ element is the notable component of the idea, as it highlights the importance of being easily memorable to maximise chance of long-term success.
Start-up series: Why you need a vector logo
The differences between vector and raster logos are quite basic, yet often misunderstood. Knowing the differences and limitations between the two takes minutes, yet can save businesses thousands in lost revenue if the wrong version is used.