Start-up series: Why you need a logo with an alpha channel

Getting it right, will attract your customers because they can instantly tell your market, your size, your price point and a whole load of other critical information that you may want to transmit to them to bring them in.

Getting it wrong will deter them and send them somewhere else where their need can be more easily met – instead of them utilising time in the event that you’re not able to solve their problem.