If you offer complex services, consider making a shadow brand to use as a lead magnet
services, products, market segments, sales pipeline, sales funnel, advertising, marketing, branding, portfolio, sub-brand, Shadow brand, brand, brand activation, digital marketing, digital design, digital Chris Shirley MA FRGS services, products, market segments, sales pipeline, sales funnel, advertising, marketing, branding, portfolio, sub-brand, Shadow brand, brand, brand activation, digital marketing, digital design, digital Chris Shirley MA FRGS

If you offer complex services, consider making a shadow brand to use as a lead magnet

We commonly work with organisations that offer complex products and services that find it hard to concisely articulate the benefits without overdoing it. So sometimes, we advise a strategy of creating a shadow brand to use as a lead magnet for people that might have an interest and need for the service or product, so that there is space to detail more about what it actually is.

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Stop neglecting your website to focus on social media marketing
Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley MA FRGS Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley MA FRGS

Stop neglecting your website to focus on social media marketing

A common problem we see in businesses that are starting to grow past the point of being a start-up (referred to as the scale-up phase), is the same marketing tactics that helped them grow from just an idea into an actual business, is using the same growth tactics.

Recently released data suggests global internet users are now numbered at 4.95 billion, compared to the 4.74 billion social media users. Google alone serves more than 40,000 search queries every second on an average day, that’s over 3.5 billion searches per day – something that social media cannot measure up against.

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