What is your brand’s personality?

This may seem like an obvious question when we ask, but many clients aren’t able to communicate what their brand’s personality is.

This is important because without being able to describe the space where your brand fits in, you’ll waste time in hunting around unnecessarily to find it when you could be reinforcing and defending it. Even if you can’t define the exact street, you should know the neighbourhood or city (see our article on how this metaphor works).