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How ‘growth marketing’ utilises the special forces approach to scale a business.
Growth marketers understand and combine well developed system 1 and system 2 decision making to delve into data and user feedback to discern effective tactics and identify areas for development.
Unlike traditional marketing that focuses on one-way communication, growth marketing's goal is to drive loyalty and engagement by employing techniques such as A/B testing, strong SEO, influencers, community engagement, social media and email marketing.