What are ‘Zillennials’ and what do they mean to your brand?
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What are ‘Zillennials’ and what do they mean to your brand?

Zillennials, often referred to as a ‘micro-generation’, straddle the line between Millennials (those born between 1981 and 1996) and Generation Z (those born between 1997 and 2012 ).

They are predominantly the offspring of Baby Boomers and Generation X, however, this cohort, growing up amidst significant global events such as the 9/11 attacks and the rise of the Digital Revolution, came of age during transformative moments like the Brexit referendum and the 2016 U.S. presidential election.

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