What is the ‘Law of Least Mental Effort’ and how can you use it to increase sales?
Applying cognitive psychology in website design for ease of use, Strategies for clearer communication in marketing, Enhancing user experience for better decision-making, Simplifying choices to avoid analysis paralysis, Optimising sales process using cognitive psychology, How brain conserves energy in decision-making, Understanding cognitive bias and decision-making, Psychology behind cognitive efficiency in decision-making, Law of Least Mental Effort and human behaviour, Cognitive psychology principles in decision-making Chris Shirley MA FRGS Applying cognitive psychology in website design for ease of use, Strategies for clearer communication in marketing, Enhancing user experience for better decision-making, Simplifying choices to avoid analysis paralysis, Optimising sales process using cognitive psychology, How brain conserves energy in decision-making, Understanding cognitive bias and decision-making, Psychology behind cognitive efficiency in decision-making, Law of Least Mental Effort and human behaviour, Cognitive psychology principles in decision-making Chris Shirley MA FRGS

What is the ‘Law of Least Mental Effort’ and how can you use it to increase sales?

The Law of Least Mental Effort, rooted in cognitive psychology, suggests that we as individuals tend to favour options and solutions that require the least amount of cognitive exertion.

In simpler terms, when faced with a choice, people tend to opt for the easiest and most straightforward route to reach a decision. This preference for cognitive efficiency is deeply ingrained in our psychology and often influences our daily choices without us realising it.

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