What are ‘early adopters’?
Historical origin of the term early adopters., Sociology of early adopters in consumer behaviour., How do early adopters influence product success?, Innovators and early adopters in diffusion of innovations., Characteristics of early adopters in business., Why are early adopters important in innovation?, Role of early adopters in product adoption., Everett Rogers and early adopters concept., Definition of early adopters in technology., What are early adopters in marketing? Chris Shirley MA FRGS Historical origin of the term early adopters., Sociology of early adopters in consumer behaviour., How do early adopters influence product success?, Innovators and early adopters in diffusion of innovations., Characteristics of early adopters in business., Why are early adopters important in innovation?, Role of early adopters in product adoption., Everett Rogers and early adopters concept., Definition of early adopters in technology., What are early adopters in marketing? Chris Shirley MA FRGS

What are ‘early adopters’?

Early adopters are people who are among the first to try out and adopt a new product or technology. They are often highly interested in innovation and are willing to take risks to try out new things before the general public does. Early adopters can be influential in determining the success or failure of a new product or technology, as they can help to create buzz and generate interest among a wider audience. This is how we like to engage with them best:

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