Your Brand Should Enter the Room Before You Do.
Your brand is your identity, that intangible power to stir emotions in peoples’ minds.
It's the sum total of all the exposures, impressions, interactions, and experiences people have with your brand. When your brand is well-established, it becomes a household name, making it easier for customers to choose your products or services over competitors'.
But building a brand is not just about having a snappy logo or a catchy tagline; it's about creating brand awareness and perception that is so pervasive that your brand seems to enter the room before you even get to the front door. If you want a brand to be successful, you have to make sure people know who you are.