How to avoid becoming a ‘graveyard brand’
In today's ever-evolving business landscape, the fate of many brands lies in a precarious balance. Some brands thrive and flourish, while others wither away into obscurity, becoming what we call "graveyard brands." These are brands that have failed to adapt to changing consumer preferences, technological advancements, or market dynamics.
To avoid becoming a graveyard brand, companies must adopt a proactive approach to brand design and growth marketing.