In the next episode of the Haus of Hiatus brand growth podcast, we talk to Rob Taylor, a former Royal Marines Commando officer and founder of UK-based, 4GD, a technology and data-focussed defence training company that works with militaries all over the world.

4GD specialises in immersive Close Quarters Battle/Close Quarters Combat (CQB/CQC) training solutions for military and defence personnel, that aims to redefine the future of immersive AR and VR training by leveraging cutting-edge technologies.

The company's mission is to bridge the gap between operational reality and training experience, enhancing realism and scalability while maintaining user-friendliness. Their team draws from significant experience in the Royal Marines and the UK's Airborne Forces, influencing their understanding of the impact of technology on modern warfare.

We discuss the importance of branding, when to get a custom-coded website, how to tackle digital marketing, and why you should stop worrying about what your competitors are doing and just focus on your own swim lane.

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