Trouble making sales? Try upstream marketing
Converting leads through upstream approach, Relationship-focused marketing tactics, Boosting brand awareness in marketing, Strategies for attracting early-stage prospects, Building trust with potential customers, Plugging leaks in the sales funnel, Upstream marketing for better sales results, How to improve lead conversion rates, Effective sales funnel optimization, Trouble with sales conversion strategies Chris Shirley MA FRGS Converting leads through upstream approach, Relationship-focused marketing tactics, Boosting brand awareness in marketing, Strategies for attracting early-stage prospects, Building trust with potential customers, Plugging leaks in the sales funnel, Upstream marketing for better sales results, How to improve lead conversion rates, Effective sales funnel optimization, Trouble with sales conversion strategies Chris Shirley MA FRGS

Trouble making sales? Try upstream marketing

In the complicated world of marketing, downstream activities focus on converting existing leads into customers.

This is where most companies traditionally put their efforts – creating compelling sales pitches, optimising checkout processes, and running targeted ad campaigns. While these tactics are essential, they often ignore a critical aspect of the customer journey: initial awareness.

This is where upstream marketing comes into play. Instead of solely concentrating on converting leads at the bottom of the funnel, upstream marketing aims to attract and engage potential customers much earlier in their journey.

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