What is the build-measure-learn feedback loop?

Examples of companies using the build-measure-learn cycle effectivelyLean Start-up principles for building successful businessesImportance of rapid iteration in product developmentKey metrics for measuring product performance in Lean Start-upCreating a minimum viable product (MVP) in Lean Start-upIterative product development and Lean Start-upBenefits of using the build-measure-learn approach in businessHow does the build-measure-learn process work?
Written By Chris Shirley MA FRGS

The build-measure-learn feedback loop is a concept that is central to the Lean Start-up methodology, a popular approach to building and scaling businesses. The basic idea is to iterate quickly through a series of small experiments in order to learn and improve, and ultimately develop a product or service that meets the needs of customers.

 

The build-measure-learn feedback loop consists of three key stages:

 

Build: In this stage, the focus is on building a minimum viable product (MVP), which is a simple version of the product or service that can be quickly built and tested. The MVP is designed to test a specific hypothesis about the product or market, and is intended to be improved upon based on feedback.

 

Measure: Once the MVP is built, the next step is to measure its performance using a set of key metrics. These metrics should be chosen based on the specific hypothesis being tested, and should provide insights into whether the product is meeting the needs of customers.

Learn: Based on the metrics gathered in the measure stage, the team can learn about what is working and what isn't, and make informed decisions about how to improve the product. This might involve making changes to the product itself, adjusting the marketing strategy, or pivoting to a new product altogether.

 

The build-measure-learn feedback loop is designed to be iterative, meaning that the team goes through the cycle multiple times, each time making incremental improvements to the product. By continuously testing and learning, the team can create a product that is well-suited to the needs of customers and the market, and avoid wasting time and resources on features or strategies that don't work.

 

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Chris Shirley MA FRGS

About the Author:

Chris is the founder of Hiatus.Design, a mission-driven branding and website design company that works with clients all over the world.

Over the course of his life, he has travelled to more than 60 countries across six continents, earned two Guinness World Records, completed the legendary Marathon des Sables, summited Mont Blanc and unclimbed peaks in Asia, become a Fellow of the Royal Geographical Society (FRGS), rowed across the Atlantic Ocean and obtained a Masterʼs degree in Business Management (MA).

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