What ‘Organisational Antibodies’ Are and How They Can Throttle the Vital Change Your Brand Needs to Survive in the Digital Era.

‘Organisation antibodies’ are the people, processes, and cultural norms within an organisation designed to protect it from outside threats.

But by resisting disruption and clinging to the status quo, they can also slow vital change that vital for an organisation’s survival and throttle the diffusion of innovation that’s crucial for thriving.

How can leaders recognise these internal barriers?