Client: Frozen Dagger
Project: Logo design, website build, and proposal deck design
Branding a world-record breaking South Pole expedition
When Sam Cox, a former Major in the Royal Marines, approached us to re-brand his expedition to Antarctica, we jumped at the chance to play a part in redefining what is understood about endeavour and the human spirit!
Communicating efficiently to build appetite and maintain attention.
In November 2023, Sam will embark on a unique solo and unsupported journey across Antarctica. Starting at the coast of Berkner Island and finishing at the base of the Reedy glacier, via the South Pole, this expedition is a total distance of 1,950km. As one of the last wildernesses this will a pure test of physical and mental endurance.
Consuming 7,000 calories for 75 days, this record-breaking route is over 400km further than any attempted before by a unsupported solo explorer. Sam will ski this route alone with no support and will enter the record books on completion.
Whilst in Antarctica Sam will be collecting data regarding the toll it takes on his body and mind. This data will add meaningful research to significant scientific studies focused on human performance, sleep, and psychological stress responses whilst in an austere environments for a prolonged period of time.
We were delighted to design the logo, build the website and produce the project deck to help this record-breaking project get the funding it needs to be a success!
The pitch deck we produced:
