Why your staff are your best brand ambassadors.
Traditionally, brand ambassadors were often high-profile celebrities or influencers, but a new paradigm has emerged. Your own staff, the people who work behind the scenes, are now recognised as some of the most powerful and authentic brand ambassadors a company can have.
When you think about it, it makes perfect sense. Your employees are the heart and soul of your organisation. They interact with customers, collaborate with partners, and shape the culture of your company.